“You've got to know the rules to break them. That's what I'm here for, to demolish the rules but to keep the tradition.” — Alexander McQueen
METAMORPHOSIS
Our mission is to identify forward-thinking independent producers with whom we can partner and to develop products that feature genuine innovation while respecting the traditions which came before us.
To do this we look to many sources for inspiration - Ayurvedic Medicine, Chinese Herbalism, Western Alchemy, and Modern Chemical Physics. We respect the holistic process of craft grain-to-glass production and also seek to unlock further potential.
We don't make 'composite' products by cobbling together extracts, terpenes, and esters but are not necessarily opposed to this on mere principle. Too often the gatekeepers of the spirits business are sanctimonious about 'the process' because that is how they guard high profit margins.
Ironically, many famous products are a hodgepodge. For example most top selling vodkas are mass-produced grain neutral spirits mixed with water - but you would not know it from looking at the label. They are not 'bad' but usually the bottle entails far greater artisanship than its contents.
Base ingredients, particularly herbs and minerals, are our obsession. We make blends to beneficially impact the body, spirit, and mind which may be expressed either with or without alcohol. The real art is making potent herbs palatable, balancing them with grace, which is perhaps our greatest expertise.
To our customers we offer nothing but our best: clean formulas, memorable flavors, upscale presentation, and the promise that great memories will soon be made along with dreams realized.
